When & Where to Focus Your Listings in January 2021

While the COVID-19 pandemic turned the whole of 2020 upside down, the good news is we all made it through safe and sound, so let’s bring on 2021 with hope and optimism that it will surely be better! 

Staying true to our commitment to empower all Agent Partners to become trusted partners to property seekers, PropertyGuru will continue to support you with the latest market trends and data to help bring more leads to your business. 

Starting off 2021 with some great news, property seekers show no sign of stopping despite the pandemic, with listing views reaching a remarkable growth in 2020. 

2020 views on PG

Next, let’s find out which areas are the most popular among property seekersand the period when they are the most active online. Here’s the summary for this month’s edition.   


When to Focus Your Listings  

We looked at search volumes across the week between 1 December 2020 – 2 January 2021.   

Days in the week

Interestingly, search volume peaked on Tuesdaysfollowed by Wednesdays and Saturdays respectively. Sundays and Mondays recorded the lowest search volume, while Thursdays and Fridays showed medium level of search volume.  

time of the week

This time around, 4PM-7PM happens to be the most popular time of the day with the highest number of property seekers, followed by 8PM to 11PM. 

Where to Focus Your Listings 

Now that you know what day and time to optimize your listings, let’s look at areas that attract the most search volume.  

Here’s a breakdown of the Top 10 Most Popular Areas between 1 December 2020 – 2 January 2021. 

top 10 popular districts

TIP! Don’t forget to Spotlight or Auto-Spotlight your listings in areas with strong competition! 

In 2020, we went through a lot together. It might have been a tough year, but there are milestones we achieved together that are worth celebrating (…and some fun facts worth knowing about the work we do as partners). 

Throwback 2020

As we bid farewell to 2020, and gaze into 2021, we would love to continue partnering you to grow your business. Although we don’t have a time machine or crystal ball, but hey, the data seems to suggest a heartening trend indeed.  

We look forward to a better 2021 together. PropertyGuru wishes all Agent Partners a prosperous and successful year ahead! 

Being a better partner for you,  
PropertyGuru Team 

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