When & Where To Focus Your Listing In February 2021

As  Malaysia  continues to see a spike in COVID-19 cases, the government has extended the current period of MCO to 18 February, placing tight restrictions on public activities. During this challenging time, we extend our well-wishes to all Agent Partners and we hope you’re keeping safe.   

Despite the ongoing pandemic, we still see strong purchase intent by property seekers with over 8 million monthly average visits on PropertyGuru.com.my from October to December last year. 

Better yet, statistics from  SimilarWeb  showed  Malaysians spending the most time on our site  compared to any other property website in December 2020 (Average Time Spent on PropertyGuru.com.my: 00:04:20).   

Most importantly, this means more views, more  leads  and  higher closings  for YOU!    

Read more here Avg num of monthly visits to PG

Now  that  we have  established significant increase in traffic on our platform,  let’s look at when property seekers are most actively searching  and Top 10 hotspots in the past month.  

 Here’s a summary for this month’s edition: 

Feb Summary

When to Focus Your Listing 

From 3rd January to 1st February 2021, we noticed property search activities are evenly distributed over  the weekdays, peaking on Sundays and Mondays with Sundays having the highest search volumes. 

Feb Days of the week

Next, we examine what time of the day property seekers are most actively browsing property listings.  

Looking at below chart, you’ll notice 8pm – 11pm is the most popular time of the day among property seekers followed by 4pm – 7pm.  

Feb Time of the weekWhere to Focus Your Listing 

Here are the Top 10  Most Popular Areas searched by property seekers from 3rd January to 1st  February 2021.

Feb top 10 Areas

Shah Alam, Johor Bahru and Damansara holds strong demand being the Top 3 highest searched areas, followed by Iskandar Puteri and Subang Jaya. 

As for Penang and Johor regions, we see Johor Bahru, Iskandar Puteri and Timor Laut (Island) among the list of Top 10 Most Popular Areas – which translates to positive property purchase intent within these regions. 

We hope you enjoyed this month’s edition!  Let’s all stay safe and well as we look forward to better days ahead!   


Being a better partner for you, 

PropertyGuru Team 

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